Over the last 3 weeks of the semester we have being doing a lot of work and research surrounding flash mobs. We have been learning what they are and what the purpose of them is.
The amount of work that goes into the organization of a flash mob that may only last for 2-3 minutes says a lot about how much the organizers think the overall message of the flash mob is. Although flash mobs can be developed or planned for no particular reason and just for entertainment value, most of them are planned for a reason.
Many company's/organizations may plan events like these for publicity for their organization. Because of the spontaneity and entertainment of flash mobs, individuals will remember for example, the 'T-mobile' flash mobs. Flash mobs could be initiated by a small group or individual who may go to organizations for sponsorship and assistance. A flash mob may be to promote a cause or particular issue. A popular motivation for flash mobs may be the promotion of health and fitness.
Involvement in the Hula hoop Flash mob in Waterloo on September 18th was very interesting and gave us a lot of information about the organization and planning of a flash mob. We learned to expect the unexpected and so we are working on a 'how to' guide on creating flash mobs. Now we know for next time! ;) Stay tuned for more exciting things to come!
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