Over the last 2 weeks, we as a class have been planning a flash mob for the Waterloo Region Food-bank. This flash mob was planned to kick off their annual thanksgiving food drive and took place in 3 different grocery stores around the area.
Again, a flash mob is an interesting marketing strategy that is becoming more and more popular among many organizations. (See the variety of T-mobile flash mobs.) Flash mobs create an interesting buzz that spreads quickly in the local community. Our flash mob in fact is already on Youtube, and appeared in the Waterloo Record, and on CTV. (See timestamp 15:25)
Throughout the planning process we had a few discussions that came up regarding how exactly this would be marketing the food bank, since dancing doesn't really have anything to do with a food drive! We had multiple discussions back and forth about what would promote the food bank without taking away from the real effect of the flash mob. Our main decision we had to make was about t-shirts. Generally, flash mobs look random, with all different people joining in, and that is the whole purpose of them! But the food bank was very strong about pushing us to wear their gold colour t-shirts so we would be more noticeable as to who we were associated with. As students we did not want to take away from the effect of the flash mob but also wanted to make sure the food bank was happy with the result. We came to a good compromise, and it turned out great!
Stay tuned for more rec and leisure fun!
fh
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